Do it yourself
Cancel Semrush yourself
TLDR: Open semrush.com/cancel, submit the form, and click the confirmation-email link within 24 hours, or billing continues. A paid cancel takes effect at the end of the term, it does not request a refund unless you say so in the comments, and the 7-day money-back guarantee is one time for a card plan of 12 months or longer.
Cancel with the form
You bought Semrush on Semrush.com and can still sign in. This is the path for a Toolkit, a trial, or the whole paid plan.
- 01Sign in and open semrush.com/cancel.
- 02Answer every question. To cancel the whole paid plan, including add-ons and apps, select All Semrush subscriptions.
- 03For an older Pro, Guru, or Business plan, select SEO Toolkit.
- 04Submit the form.
- 05Open the confirmation email and click the link within 24 hours. Check spam.
You can also start from My Profile, then Subscription info. Next to Recurring, click Active, then Contact us. That opens the same form. Miss the 24-hour link and billing continues.
Remove an add-on
You want to drop an extra limit or add-on, and keep the rest of the plan. Examples Semrush gives are extra users, keyword limits, PDF reports, API units, and locations.
- 01Submit Semrush's Contact Form while you can still reach the account.
- 02Name the add-on or limit you want removed.
- 03Wait for Semrush Customer Support to follow up.
Remove add-ons before you upgrade. Semrush says add-ons that are still active carry into the new plan and get charged on the new cycle.
Cancel an app
You are paying for an app on top of the subscription.
- 01Go to the My Apps page.
- 02Open Settings for that app.
- 03Click Cancel trial or Cancel app subscription.
Some apps tell you to email the App Center team at app-center@semrush.com instead. Selecting All Semrush subscriptions on the cancellation form also cancels apps.
Cancel if you cannot log in
You cannot sign in to the account that is being charged.
- 01Contact Semrush Support.
- 02Use the email on the paid account, or the free trial.
- 03Include the last four digits and the type of card, plus the amount and date of the last charge. Do not send the full card number.
How to know it worked
- Click the link in the cancellation email within 24 hours. Without that click, Semrush says the request is not processed.
- Semrush then emails you when the cancellation is complete. Its refund policy says it confirms a proper request within 3 business days.
- On Subscription Info, Recurring should say Inactive. If it still says Active, the subscription is still set to renew.
Watch out for
- A paid cancellation takes effect at the end of the term you already committed to. It does not stop the current term.
- A free trial converts to a paid plan, and you are charged, if you do not cancel before the trial ends. Use the same form.
- An unpaid trial or free subscription is cancelled within 3 business days of a proper request.
- If you have a signed order with Semrush, this online refund policy does not apply. The contract you signed does.
- After you cancel, the account drops to the free level. Website Monitoring data from a paid plan is kept for 30 days, then cut back to the free-plan limit.
Semrush refunds
- Cancelling does not request a refund. In the form's comments, write that you are requesting a refund.
- The 7-day money-back guarantee is one time, and only for a card purchase on Semrush.com. It covers an initial subscription of 12 months or longer, or an initial add-on.
- Month-to-month plans and renewal charges are outside that guarantee. So is a monthly standalone trial that converts to a paid plan.
- A Toolkit such as Semrush One, SEO, AI Visibility, Content, Local, or Traffic & Market is its own subscription, not an add-on, even if you add it to a plan you already have.
- If Semrush approves the refund, it processes it within 30 calendar days, back to the same payment method. Your bank's fees stay yours.
- Subscription info, then Payments, shows Refunded once it has been processed.

