Do it yourself
Cancel Pura yourself
TLDR: If Pura bills you, cancel under Account, then Subscriptions, and if Apple or Google bills you, cancel in that store. You can cancel at any time, and payments to Pura are non-refundable except where the law or a warranty says otherwise.
Cancel in your account
Pura bills you directly.
- 01Sign in at pura.com.
- 02Open Account, then Subscriptions.
- 03Cancel the subscription or the plan there.
Cancel in Apple or Google Play
The terms say a subscription can be managed through the Apple App Store or Google Play.
- 01If the charge is from the Apple App Store or Google Play, cancel Pura in that store.
- 02The terms say those stores can manage the subscription, and they do not list the button names.
The terms say the price can differ when the subscription is managed in one of those stores.
How to know it worked
- The terms say you can cancel at any time from the Subscriptions section of your account.
- Payments to Pura are non-refundable, except where the law, a warranty, or the terms say otherwise.
Watch out for
- Pura sells a paid subscription for extra benefits, and it also sells fragrance refills on a subscription. Both are cancelled from the account unless the app store is doing the billing.
- Accepted payments include cards, PayPal, Apple Pay, and buy-now-pay-later offers such as Affirm or Klarna. Those are checkout methods. They are not the same as an App Store subscription.
- The terms do not publish a dollar price. The price is the one shown when you subscribe.
- California questions can go to support@pura.com or +1 (844) 292-7872. The terms do not list hours for that number.
Pura refunds
- The terms say payments to Pura are non-refundable, including subscription fees, except where the law requires a refund or a Pura warranty says otherwise.
Sources · checked 28 October 2026

